About
About Ballera Dance
Ballera is a store designed for the dancer or performer. We know you need the right dance apparel, shoes, and accessories at the right price. We are here to inspire and empower the dancer. We know that fit is important. And we know that you need a store with convenient hours to fit into your busy life. Ballera offers an extensive selection from leading manufacturers and are dedicated to providing helpful, knowledgeable service by our trained, experienced staff.
We specialize in classic, popular, and trendy dancewear and shoes for all sizes and ages and expert one-on-one pointe shoe fittings by appointment. All dance shoes must be fitted properly—since they are not like street shoes—to ensure a safe and comfortable dancing experience.
Whether you are new to the dance world or an experienced “dance mom,” Ballera is here to help you find the right dance and active wear for Ballet, Jazz, Musical Theater, Cheer, Gymnastics, Hip-Hop, Praise Dance, and everything in between!
Values
Quality & Selection
Provide our customers with a fantastic shopping experience with a large selection of dancewear and shows in a fun, relaxed environment.
Education
We take pride in educating our staff members to be knowledgeable, answer customer questions, and provide professional shoe fittings.
Customer Service
Provide friendly, helpful customer service and treat our customers how we would want to be treated when shopping.
Value
Provide quality dancewear at competitive prices with professional fitting services and friendly customer service.
Our Story
The founder and owner of Ballera Dance is Debbie Turelli, from Brookfield, WI, who has more than 30 years experience in retail and a passion for the Arts. Located in the Brookfield area, Ballera specializes in classic, popular and trendy dancewear and shoes for ballet, pointe, tap, jazz and hip hop. Anything you need to enhance your performance can be found at Ballera.
Debbie Turelli shares, “Ballera has motivated me to keep educating myself and my employees to reach greater heights. It is a dream come true. As a Mom, I wanted my daughter to learn dance so that she would become more confident and outgoing. It is so important to be dressed appropriately no matter what style of dance you prefer. My employees are all well trained and have over 75 years combined experience in dance and retail, giving Ballera an outstanding reputation for pointe shoe fitting. We serve over 100 studios and teams in Wisconsin.”
